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About
Bill Jelen of Holy Macro! Books was a Junior
Achievement volunteer at Lake High School. He
enjoyed telling the students about the ins and outs
of publishing, having successfully published several
computer books. While telling the students about
Small Press Month in March, he realized that the
average kid was going to be spending the summer
working at Pizza Hut for $5 an hour. After pitching
the idea of having a contest where the student with the
best book proposal would be given a grant to spend
the summer writing the novel, he joined up with
Journalism teacher Rick Friedline, and the contest
was on. Four weeks later, Jelen and the English department
were reviewing eight book proposals from high school students.
When he realized that the proposals were so good that he couldn’t narrow it
down, Jelen signed four young authors to a brand new publishing imprint.
The authors spent the summer trying to meet ten weekly 15-page deadlines. They all met once a week
at the local coffee house to learn about some aspect of the publishing world. They scoped out competitive
titles at Border’s to help them narrow down their cover design choices. They met with authors to learn
about the frustrations and diffi culties of editing. They met with newspaper writers to learn about publicity.
They weighed the costs of bookstore co-ops vs. guerilla marketing. By the end of the summer, they had
not just a completed book under their belt, but a firm knowledge of the publishing industry.
Local student artists submitted art for cover designs, and these covers were pitted head-to-head
against those of professional cover illustrators. Two of the four titles have cover illustrations designed by
students. After having books written by high school students for high school
students, Jelen again tapped the high school, this time turning to Suzanne Arnold
and the vocational marketing department. Jelen gave them an $2,000 grant per book
to figure out how best to market four titles on a shoestring. The results may just
turn the traditional publishing model on its ear.
Jelen sees this as a community service project.
“We’ve been wildly successful with the computer titles. This project is a chance to
give some of that revenue back to the community. Even if the students barely sell enough books to earn
their advance, it has already been a win. Can you imagine hitting your freshman year of college with a
published novel on your college application? The next time one of these students is assigned an 8-page term
paper, they will scoff at the simplicity of such a task."
We are proud members of many Publishing Associations
Fresh Writers Books
13386 Judy Ave NW
Uniontown OH 44685
Distributed by Independent Publishers Group
Order from Independent Publishers Group
Pub. date for all books is 03/05
Press inquiries or for review copies:
Bill Jelen
Bill@MrExcel.com
330.715.2875
This page current as of May 24, 2007 8:43 AM
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